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Campbells Honoured With Identity Rebrand Award

Campbells was recently honoured with the Best of Brand award by the Cayman Islands Marketing Professionals Association (CIMPA), which was held at the Marriot Beach Resort, Grand Cayman, on 22 May 2015. Best of Brand recognised the corporate identity rebranding work done in 2014 for Campbells, by our Cayman Islands based agency, Massive Media Ltd .

The work for Campbells was a rebrand of our corporate identity and included a new responsive website built with the latest technology, which included e-pay capability, along with all supporting collateral materials.  The unveiling of the new brand identity was timed to coincide with the 2014 Campbells Fund Focus conference.  The conference was an opportunity to reveal the brand to a large audience of industry professionals and to carry the new identity through presentation materials, way-finding and decor.

“Massive Media were a pleasure to work with on this large corporate identity project,’ said Nicole D’Heer Watson, Marketing Manager at Campbells. “From the new creative, to the branding, website, collateral and conference materials, all the work was done to the highest level of quality, within budget, and on-time.”

Campbells is known for its innovative approach, client focus and company culture.  The new brand identity used the concept of origami to illustrate complex work done to an exemplary standard.  The new identity highlights innovation and elegant solutions, paired with a play on words against the image to reinforce messaging.  The identity is highly adaptable across mediums, practice areas, and geographic locations.

The CIMPA awards showcased work done by agencies and marketers in the Cayman Islands in 2014.

Cayman Compass press coverage can be viewed here.